Lenticular Printing

Lentiuclar Printing is a technology where a lenticular lens is utilized to make images with the illusion of depth, and the capability to transform or move when the image is seen from different angles. Examples of lenticular publishing include prizes given in Cracker Jack goody boxes which revealed flip and animation effects like winking eyes, and contemporary advertising visuals that transform their message depending on the viewing angle. This technology was made during the 1940s but has changed recently to show much more motion as well as greater depth. Initially used generally in novelty products and commonly known as "flicker pictures" or "wiggle pictures," lenticular prints are increasingly being utilized as a marketing tool to show products in motion. Recent advances in large-format presses have allowed for oversized lenses to be used in lithographic lenticular printing.